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The Tenant Advisor: Better, Bolder, Relaunched!

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  • by Coy Davidson | July 2, 2023

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Why #CRE?

My online presence and personal branding can be traced back to approximately 2009 when I chose to put myself out there with the #CRE hashtag across social media and launch a WordPress blog to tell my story one post at a time. 500+ blog posts and 100,000+ social media followers later, my strategy has long since come to fruition. While it may not by itself be a replacement for in-person communication, my online presence has granted me unforeseen value – not only in pathways to done deals, but also valued lifetime friendships.

Isn’t Social Media Enough – Why a Website?

Throughout the past 15+ years I have witnessed and leveraged so many useful tools introduced and refined by teams of thousands tasked with continually improving upon social media channels such as LinkedIn and Twitter. Worth noting that throughout I’ve also seen promising social media channels fall flat for CRE… ahem, Google+, Quora, Pinterest, Clubhouse – you get the idea. Throughout, I’ve always viewed my WordPress blog as an online headquarters – the only problem was that I had not fully leveraged advancements in WordPress that take personal blogs to the next level to tell a complete CRE story – not only for companies, but also teams and individuals.

Why Dave Lewand & CREgrow?

Some find it a daunting task to swim through a sea of website designers and developers and entrust your company, team, and personal brand with the right one. Thankfully, this was not a problem for me!

CRE experience matters… Dave Lewand and his team at CREgrow come to the table with plenty of it:

  • 25+ years CRE Marketing
  • 15+ years WordPress Website Design, Development, Hosting, Support, and SEO
  • Authored first CRE-focused WordPress theme (2010)
  • Launched 200+ CRE websites (2008-Current)
  • GlobeSt. Real Estate Forum “Influencer in Marketing”
  • CCIM Member Advantage Program Provider
  • CORFAC International Website Services Partner
 

Contact Dave Lewand & CREgrow

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google lighthouse website performance

Where’s the Value Add?

Thankful to add these improvements that truly turn my blog into a modern, best-in-class WordPress website for CRE:

  • Home Page Video Background
  • Home Page Popular Posts & Topics
  • Home Page Featured Services & Transactions
  • Quick-Sort Featured Clients Section
  • Quick-Sort News & Market Reports
  • Social Media Friendly throughout with Featured Images representing all Pages, Clients, and Posts
  • Modern Website Traffic Analytics
  • Automatic Site Backup
  • High-Speed Hosting
  • Monthly Maintenance & Support
 

How Can You Tell It’s Better?

While it clearly passes “The Eye Test” as a professional CRE website, there are also considerable, measurable improvements for which I am grateful. I recommend that you check out a tool like Google Lighthouse (more info) to measure your own website performance, SEO, etc…

Website Quality Check: Before & After Comparison:

  • Performance (from 40 to 96)
  • Accessibility (from 72 to 100)
  • Best Practices (from 83 to 94)
  • SEO (from 89 to 100)

Here’s a fun flashback to a 2010 post: 6 Reasons CRE Brokers Should Have a Blog or Personal Website

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Coy Davidson, Senior Vice President, Colliers | Houston

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